Studio Photography: Product Proposal

 Who is the client, or company you are representing?

The client / company that I am representing id Jimmy Choo. Jimmy Choo is a London based company that makes iconic footwear and accessories including perfumes, hang bags, belts and many more.

What is the product?

The product that I am advertising is a perfume called “I Want Choo” by Jimmy Choo.

Who is the target audience?

The target audience for this advertisement are women of almost all ages, ranging from teens to elders.

Where would you expect to see this advertisement?

This advertisement could be seen in places like perfume shops, but perfume is also generally advertised online through social media. Many people use social media now a days so it being advertised on social platforms would catch the eye of the target audience. I would also expect the perfume to be advertised in magazines as I seen many containing perfumes and a little mark that has the perfume’s scent left on it which you can smell if you rub it.

What kind of lighting are you going to use to make this look professional?

The lighting that I would use for my product shot is one behind the bottle and one in front while the bottle is sitting in a makeshift soft box.

What props do you need?

The props that I will need for my shot is the perfume itself, but I have also decided to put flowers on each side of the perfume to add to it.